SEOMoz Whiteboard Friday
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about how to create 10x content.
But basically, the criteria for 10 times better than what anyone else is doing is the following.
- It has to have great UI and UX on any device.
- That content is generally a combination of high quality, trustworthy, it’s useful, interesting, and remarkable. It doesn’t have to be all of those but some combination of them.
It’s got to be considerably different in scope and in detail from other works that are serving the same visitor or user intent.
- It’s got to create an emotional response. I want to feel awe. I want to feel surprise. I want to feel joy, anticipation, or admiration for that piece of content in order for it to be considered 10x.
- It has to solve a problem or answer a question by providing that comprehensive, accurate, exceptional information or resources.
- It’s got to deliver content in a unique, remarkable, typically unexpectedly pleasurable style or medium.
Sales Page: https://moz.com/blog/how-to-create-10x-content-whiteboard-friday
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