Patrick McKenzie – Hacking Lifecycle Emails
How Your Business Can Increase Sales Through Better Use of Email… Guaranteed
Take the Hacking Lifecycle Emails course
This means that Hacking Lifecycle Emails course is not for everyone.
- Do you not have a shipped product yet? Ship something. Do not buy this course. Well-implemented lifecycle emails do not ship software.
- Are you an early-stage bootstrapper? I have the utmost respect for you — I’ve bootstrapped two software businesses myself. Do not buy this course. Lifecycle emails are not Priority #1 for you right now. Go read my blog (it’s free and has ~1,000 posts worth of advice specific to your situation) and you can come back to this when you have four to five figures of monthly recurring revenue.
- Do you need handholding? You can find handholding in the documentation for e.g. MailChimp or other email service providers. Do not buy this course. It is designed for marketers and engineers who don’t need to hear how to operate a GUI email interface or write SQL queries, they need to hear about the key strategic and tactical decisions their particular business needs to 10x the results it is getting from email.
- Does the price strike you as high? Go back to building your business. Do not buy this course. If your expected ROI on lifecycle emails doesn’t laugh in the general direction of my pricing, I suggest doing something higher priority for your business.
Who is Hacking Lifecycle Emails course for?
- Do you work at or own a software or software-as-a-service SaaS business? (Ideally, selling to business customers yourself?)
- Are you either a) involved on the product side of it or b) on the marketing side?
- Do you want a comprehensible roadmap to implementing a strategy with high, provable ROI on your time?
- Do you want to learn how to send customers email which they want to get which will make a meaningful difference for your business?
What will you learn from Hacking Lifecycle Emails course?
- How to design landing pages to 5x~10x your opt-in rates to your list… which you’ll never, ever describe as a list again because that positioning poisons your relationship (see Chapter 2)
- How to write subject lines which will increase your open rates from 20% to 40, 50, and 60%
- How to pick what customers should get what emails (and implement this without bugging the Engineering team, if that’s a problem for you)
- How to optimize your existing emails to take advantage of easy low-hanging fruit, like copy improvements (Chapter 3)
- How to do truly Deep Magic optimizations like redesigning emails to target the email client a particular user uses (and why you probably shouldn’t bother — see Chapter 4)
- How to pick between the numerous email service providers out there, based on your emailing needs and who in your organization (Engineering? Marketing?) will own the email campaign (Chapter 5)
What you’ll get with Hacking Lifecycle Emails course :
- 5 hours of video lessons (Chapter List) to start (and supercharge) your lifecycle email campaigns. Watch them in your browser or download them. No DRM nonsense.
- The Exact Subject Lines of WPEngine’s drip campaign, which permanently increased their rate of paying customer acquisition. (Chapter 2 lays out your entire drip marketing campaign for you, soup to nuts)
- The Exact Subject Lines & Copy of 6 Lifecycle Emails (and why they work) (One of them is the $200-an-email email)
- Annotated Emails That Sell: discussion of what the words, formatting choices, and information selection is supposed to accomplish.
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