Jamie Smart – Salad – Getting Clients Congruently
Client-Attraction Mind-Virus #1: Silver-bullet Syndrome & Tactic-itis
Everywhere you look, there are people offering Silver-bullets to help people get rich quick, grow their businesses & get clients fast.
Why? Getting Clients Congruently Getting Clients Congruently
Because people CRAVE tactics. We live in a quick-fix society, & we’ve come to expect a pill that will solve our problems & give us what we want. And we want it NOW!
But there are a couple of problems with this, ESPECIALLY when it comes to heart-centred businesses. You see, if you’re an NLPer, a coach, a trainer or a consultant (or if you aspire to be one)…
YOU are your product.
If you’re in the hamburger business, then you can buy an off-the-shelf turnkey system that you can use to generate money in exchange for hard work.
But if you want to make a great living doing what you love, your approach needs to fit your product…
The reality is, tactics are ten-a-penny. There are books, videos & workshops FULL of tactics. Chances are you’ve got notebooks full of tactics that you’ve written down from other programmes. In fact…
If tactics were the answer, you’d probably already HAVE a full, high-paying client-load & a steady stream of passive income.
But the reality is that tactics on their own are like the leaves of a tree; without a trunk & branches, rooted in fertile soil, the leaves aren’t much use. Trying to use tactics on their own is like trying to decorate a house before the walls have been put up.
The craving for tactics & silver-bullets is a symptom of the Invisible Factor.
Question: Do you secretly believe that if you just knew the right thing to do, you would do it & massively increase your success? Have you frantically scribbled tactical notes & silver-bullet ideas, just to leave them languishing in your notebook?
I’ve cracked this one, & so can you, but not before we get to…
Client-Getting Mind-Virus #2: Spraying Yourself with Client Repellant
There’s a saying in Hollywood – Desperation stinks! Desperation & neediness are the most UN-attractive qualities there are when it comes to getting clients. Human beings have a neediness detector – everyone can smell it.
Neediness is the equivalent of spraying yourself with client repellent. Here are some examples of the kind of insecure, outside-in thinking that results in neediness:
I need this client in order to pay my mortgage this month
If I don’t get this client, my business will fail
I’ll feel a sense of security once I’ve got a full client-list
I’ll feel validated in my work if I get a good result with this client
I need this person’s approval otherwise they won’t want to be my client
Neediness makes the process of Client-Getting feel creepy & uncomfortable for everyone involved.
And neediness is a symptom of the Invisible Factor.
Question: Have you ever been in a situation where you could feel that sense of neediness, the situation felt awkward & uncomfortable, & it didn’t go the way you wanted it to?
If you’re anything like me, you’ve been on BOTH sides of that situation, especially when it comes to getting or becoming a client, & it’s about as much fun as a dose of FOOD poisoning!
The good news is, there’s a solution, but first I want to introduce…
Client-Getting Mind-Virus #3: Wearing The Cloak of Invisibility
You could be the best coach, trainer, film-maker or writer in the world, but if no-one is aware of you, it’s going to be tough to attract clients. Many people who start their own businesses fail to get clients because they’re effectively INVISIBLE. And why are they wearing a cloak of invisibility?
Because they’re afraid of being CRITICISED!
But here’s the thing: if you’re successful, you’ll be criticised. In fact, the more successful you are, the MORE you’ll be criticised!
Fear of criticism keeps people invisible, & stops them from giving their gifts to the world.
And you guessed it – fear of criticism is a symptom of the Invisible Factor.
Question: Do you ever feel like you’re playing small, or worry that if you really get out there, someone will criticise you or shame you?
This is one of the things I had to overcome, & it still messes with me from time to time. But the difference is, it’s no big deal because now I know what’s going on & what to do about it. Here’s another one…
Client-Getting Mind-Virus #4: The Money-Martyr Mindset
The Money-Martyr Mindset is my name for a pair of the most limiting beliefs when it comes to attracting clients & getting well-paid for what you do:
- Limiting Belief Number 1 Getting Clients Congruently Getting Clients Congruently
It’s OK to get well-paid for doing something I don’t like (eg. a job I’ve outgrown, or that I’m just doing for the money), but it’s NOT OK to get well-paid for doing something I love.
- Limiting Belief Number 2 Getting Clients Congruently Getting Clients Congruently
It’s OK to get well-paid for selling my time (Eg. having a job, getting paid a salary or an hourly wage) but it’s NOT OK to get paid over & over again for something I’ve created (Eg. a product, a business etc).
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Proof: Getting Clients Congruently Getting Clients Congruently