John Doherty Credo – Accelerator Course
Here’s what you’ll get:
- Module 1: Build the right website
Many things going into building a website that converts. While digital marketers usually think a lot about traffic acquisition, we spend too little time thinking about what gets clients to convert. Module 1 covers the ideal structure of an agency website.
- Module 2: Messaging and conversion
Messaging is hard, so how do you build messaging around your core offerings that qualifies in the right leads, qualifies out the wrong ones, and still converts? We’ll dig deep into the language around consulting and services and share case studies from what works and doesn’t. Week 2 is all about messaging and conversion.
- Module 3: Lead generation
Marketers are great at talking about “how many leads we generated last month”, but when it comes to converting them we waste a ton of time. Week 3 covers lead generation and how to attract the right leads, and take top of funnel leads and convert them into paying clients.
- Module 4: The Sales Process that works
Lots of agencies can generate enough leads, but the funnel breaks down when it comes to closing. Too many proposals get sent that never get signed. Week 4 covers the sales process we know closes work and will tighten up your existing processes so you sign more clients and make more money.
- Module 5: Proposals that close
This week covers creating proposals that get signed. Many agencies do a lot of unnecessary work and lose contracts because of their proposals. This module teaches you the four needed parts of a proposal so that you can win more contracts.