Jake Larsen – YouTube Ads PlayBook
Here’s what you’ll get:
Playbook 1: Video Ad Strategy
- The YouTube Ad Strategy to know the elements of a successful YouTube Ad Campaign
- Which metrics you need to measure for a profitable YouTube Ad Campaign
- The YouTube Ad Journey to know which offers work best to which audience
- The audience survey to get inside the mind and heart of your core audience
Playbook 2: Video Ad Creation
- Learn our 7 step video ad framework to create winning video ads.
- Discover simple creative tips to increase viewer engagement.
- Get access to our video ad frameworks worksheet to help you write and script your video quick and easy.
- Watch real working video ads and a breakdown of WHY they work so you can model them.
Playbook 3: YouTube Ad Campaign Setup
- How to properly set up your tracking so you can track everything from view to purchase.
- How to properly structure your campaigns so you can see exactly what’s working at a glance
- How to build relevant audiences that are ready to buy your products
- Discover the best targeting methods to pinpoint your exact audience
- How to allocate your budget wisely so you don’t waste money
Playbook 4: Video Ad Optimization & Scale
- Understand the math and metrics behind a profitable YouTube Ad campaign.
- Which metrics should you focus on and which ones can you ignore
- If your ads aren’t working, what are the 5 levers you should pull to fix them.
- How do you scale your winning campaigns without breaking them.
Playbook 5: Case Studies
- How to drive high quality webinar leads with YouTube Ads
- How to sell your ecommerce products with YouTube Ads
- How to book high quality calls for your coaching / consulting business
- How to grow your YouTube Channel with YouTube Ads