What You’ll Learn Inside:
- Act 1: Play To Win – Here, we’ll look at how to spot the current trends and use them to your advantage.
- We’ll also talk about how to “spy” on your competitors, how to dig for the most profitable keywords to go after, and decide if a keyword is worth pursuing for advertising purposes.
- Act 2: Law And Order – In this Act, we’re going to talk about search term mining (in other words, how to dig deep to find keywords that your competitors know nothing about), how to structure your campaigns, and how to run both search and placement campaigns.
- Act 3: Establish Reputation – Here, we’ll talk about scaling, growing, and optimizing everything from your ads, to your campaigns, to your entire business.