Drayton Bird – How to Write Sales Letters And Emails That Sell
It is not only the writing, it’s the process, too. The masterful Mr. Bird covers that as well. So many of us nonwriting types think writers sit down and tap out a letter start to finish.
Not so. There’s much research, data gathering, thinking, and planning that go into a persuasive piece. However, even if you are simply writing emails to your colleagues, there’s knowledge to be had here.
Glancing through my highlights while writing this review, I can see a second and a third, fourth, and fifth reading of the book is warranted. This is one of those books that imparts more and more of its author’s wisdom with each reading.
Info How to Write Sales Letters And Emails That Sell :
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include.
Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
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