Justin Welsh – The Operating System-Grow & Monetize

Justin Welsh – The Operating System-Grow & MonetizeWhat’s included?

  1. Getting started: Laying the foundation
    • Learn how to develop a profitable sub-niche so you can stand out…
    • Understand the 3 traits you need to grow an audience of raving fans…
  2. Getting attention: Content Creation
    • Re-program how you create content to crush “writer’s block” forever…
    • Learn to separate your content into 2 critical parts to iterate and produce rapidly…
    • Focus on creating great content that you can reuse instead of a high volume of subpar posts…
  3. Getting leads: Lead Capture
    • Learn the number one problem with all LinkedIn profiles and how to get past it…
    • Help your audience find you and get more leads in your inbox…
    • Learn the only type of CTA to use, to have more prospect conversations…
  4. Getting customers: Business Design
    • Learn how to use 2 incredible prospecting techniques to earn income through Linkedin…
    • Use this method to create weekly income without turning off your audience…
    • Learn about the 80/20 rule and how to apply it to make sales on LinkedIn…

The Full Curriculum

Part 1: Introduction

  • Welcome
  • My Journey

Part 2: The foundation

  • Defining your sub-niche
  • Your Persona Build
  • Trait #1: Backstory
  • Trait #2: Polarization
  • Trait #3: Short Stories

Part 3: Content Creation

  • Path #1: Leading Your Audience
  • Path #2: Discovering For Your Audience
  • Path #3: Reporting To Your Audience
  • The New & Improved Content Matrix
  • Rapid Content Iteration
  • Daily Content Workflow
  • Copywriting 101
  • Using Analytics to Repurpose

Part 4: Building Your Audience

  • Audience Interaction
  • Finding Relevant People
  • Interacting with Top Performers

Part 5: LinkedIn Lead Capture

  • The Profile Funnel
  • The “Hero” Section Of Your Profile
  • Telling Prospects What You Do
  • Closing With Social Proof & CTA

Part 6: Business Workflow

  • Inbound Prospecting Strategy
  • Outbound Prospecting Strategy
  • Selling On LinkedIn

BONUS: Community

  • How to accelerate growth with a team

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